Mobile deeplinks open specific pages within apps, and they’re about to transform ecommerce.URX is a new deeplink mobile advertising startup that’s raised $3.1 million from A-list investors to help ecommerce companies get existing users back in their apps and spending money. URX places ads on other mobile properties that deeplink to purchase pages in apps like Hotel Tonight and LivingSocial.
…
Investors in Y Combinator Summer 2012 startup URX’s $3.1 million seed round include First Round Capital, Maverick Capital, Google Ventures, SV Angel, Betaworks, Crunchfund (Disclosure: run by TechCrunch founder Michael Arrington), Greylock, CyberAgent, Fuel Capital, Garry Tan, Alexis Ohanian, Charlie Cheever, Sam Altman, Paul Bucheit, Geoff Ralston, Gus Fuldner, Plug & Play Ventures, Paul Sethi, Bill Peckovich, Joe Montana, Mehul Nariyawal, Dalton Caldwell, Virginia Turner, Andre Ranadive, Linda MacKenzie, Jamie Lee Curtis, Christopher Guest, Sumon Sadhu, Bruno Bowden, Chris Look, Nicholas Smith, and the Erickson Family.
