TwoTap (YC W14) brings a two-tap checkout global shopping cart to over 100 merchants

Shopping cart abandonment is a massive problem on mobile, and the Y Combinator-backed Two Tap aims to improve this for merchants and affiliate sites.

It’s no secret that mobile checkouts are broken. Not only is putting your credit card info a major hassle on mobile, but many merchants don’t even have acceptable mobile sites. As users now often discover products they want to buy on social sites like Pinterest, making it fast and easy to also buy on mobile is becoming imperative for sellers.

Two Tap is essentially a mediator between the user and the company’s online ordering system. It doesn’t manage any money itself (though it stores credit card data on its PCI-compliant servers). Instead, it presents the user to the merchant and handles the checkout process for them. This way, you just sign in to your Two Tap account and you are done with the checkout in – you guessed it – two taps.

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