"Like everyone else at Startup School, I was mesmerized by Chase Adam’s talk about Watsi, the nonprofit that funds medical care for people around the world. His talk left me wanting to help out somehow.
When I drew my Startup Notes, I wasn't expecting it to get as popular as it did. I recieved hundreds of emails about the project. Many asked me to sell a physical copy, which I had no intention of doing.
Then I had an idea. Bill Morein from FiftyThree, the company behind the iPad app Paper, had reached out to me about Startup Notes. It just so happened that they had just released a new product called Book that lets you print a custom Moleskine book directly from Paper. I asked if FiftyThree would be interested in printing and selling Startup Notes as a physical book, and donating part of it to Watsi. FiftyThree liked the idea, and offered to donate their entire profit to Watsi. So, neither FiftyThree nor I will make any money off this — after printing costs, everything goes to funding medical care via Watsi.