Swiftype (YC W12) raises $1.7M seed from A16z, NEA, Kleiner Perkins for rock solid site search

Swiftype, a Y Combinator startup that creates search engines for websites, has raised $1.7 million in seed funding from Andreessen Horowitz, NEA, Kleiner Perkins Caufield & Byers, Ignition and several angel investors.

Founded in 2012, Swiftype builds search engines in real time, organizing pages based on importance rankings from your site. After creating your search engine, the Swiftype dashboard allows you to customize search results, by editing titles or deleting entries. You can install the search engine simply by pasting the supplied JavaScript code into your website.

Co-founders Matt Riley and Quin Hoxie tell me the funding will go to developing products to improve mobile search and branding for the company. Riley says Swiftype wants to turn the search box into a strong marketing tool by offering customization and analytics. The team is also working on a tool to show what is trending on the search engine, so users can direct visitors to related content.

“With Swiftype, we’ve made it really simple to figure out what your users are searching for, what they’re searching for and not finding, and we give you the tools on the backend to make changes to the search engine itself,” Riley says.