SpoonRocket (YC S13) in the Mercury News: Healthy meals delivered in 10 minutes for $6

There's a new business in town whose name, SpoonRocket, suggests the duality of food and speed, letting customers know they'll get meals delivered quickly. Founders and UC Berkeley graduates Anson Tsui and Steven Hsiao have developed a model that promises to deliver healthy, organic meals to your door in 10 minutes or less.

Add to the equation that the food is tasty and healthy and only costs $6 and it's not hard to understand why the SpoonRocket concept is taking off.

Delivery time and cost are the attention-getters, but the food itself is what keeps customers asking for more. Two dishes are offered every day, including one vegan or vegetarian. Executive-chef David Cramer designs and creates the menu daily, working from scratch with fresh ingredients -- local, organic, seasonal produce from GreenLeaf and all-natural, free-range, and meats free of antibiotics and growth hormones.

Entrees such as ginger soy vegetarian stir fry, cola carnitas, crimini brochette and osso buco of pork catch the eye of menu browsers.

Tsui and Hsiao got their first taste of the food business in college, when late-night, inebriated hunger pangs led them to start Pho Me Now, an instant success delivering Vietnamese food. Upon graduation they combined all their financial resources to add Munchy Munchy Hippos, burritos and eventually an online food court.

"We continued for 3½ years, doing well and making money but we realized that essentially we were selling junk food to children," Tsui said. "We felt really bad because we understand how important good nutrition is. We needed to come up with something that was healthy, fast and cheap."

SpoonRocket, a new model of delivery service, allows them to do it all.

Read the full article at SJ Mercury