Referly (YC S12) raises $1M to bring affiliate commerce to everyone

by Alexis Ohanian10/15/2012

Referly, a YC-backed company that makes it easy for anyone to earn a bit of money while sharing links to products they adore, just raised $1 million in seed funding.

Investors include New Enterprise Associates, Ignition Partners, 500 Startups, Jeff Lawson (CEO of Twilio), Elliot Loh, Eileen Burbidge, Ullas Naik, Michael Liou, Damien Tanner, Matt Monahan, and Carter Rabasa.

Danielle Morrill, the company’s CEO, is pretty frank about using the funding to go all out or go home. They’ll use the funding to hire a back-end engineer to scale up the service. Referly has about 10,000 users now and is growing 45 percent month-over-month.

“Funding is not actually success. Success is being cash-flow positive, especially if you’re in a transaction-based business,” she said.

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Author

  • Alexis Ohanian