“Memory is pretty visual to me, and photography is kind of a way to freeze in time the memories you may have of something,” explained Edward Kim, co-founder of Picwing as he took me on a photo-shoot through his neighborhood near Pacific Bell Park in San Francisco.  “You can always look back at old photos and relive those moments from the past, like going to Disneyland with your family when you were young.”

Enrique Rodriguez, co-founder of Picwing explained that there’s something special about receiving a real physical print as a opposed to a digital email version of a photo.  People take time to select the right photo they want to print for that exact reason.