While most mobile applications today are heavily concerned with getting users to remember to open them regularly, mobile deal-finding application Shopular has been content to run in the background, alerting consumers to sales and discounts when they’re in a store or mall. Now, its focus on practicality over spammy behavior has paid off, in the form of a $6.4 million Series A round, led by Sequoia Capital. Sequoia’s Tim Lee will also join Shopular’s board of directors.

The startup had previously raised a seed round from Y Combinator and other angel investors, including Adam D’Angelo.

Shopular first emerged just ahead of the 2012 holiday season, after participation in Y Combinator’s Winter 2012 batch. Founded by former Shopkick engineers, Navneet Loiwal and Tommy Tsai, Shopular offers a different take on mobile deal-finding than their previous company’s solution.