They’re a talented team of two from Finland that got Y Combinator’s stamp of approval and built a promising product for storing and sharing content from across the web.
But consumer-facing browser extensions can prove difficult for growing a large user base, so this startup, Kippt, did a little pivot.
While Kippt’s earlier product was like a latter-day version of the social bookmarking service Delicious, their new product Inc is more competitive with Yammer or Convo.
They found that many startups were using their consumer-facing product Kippt for sharing links. Co-founder Karri Saarinen says creating a separate brand would make the product easier to market.
“There were quite many companies or teams using it for sharing, organizing and discussing content,” Saarinen said.