Kippt (YC S12) goes enterprise with its newest team collab tool, in use at top design agencies like teehan+lax

They’re a talented team of two from Finland that got Y Combinator’s stamp of approval and built a promising product for storing and sharing content from across the web.

But consumer-facing browser extensions can prove difficult for growing a large user base, so this startup, Kippt, did a little pivot.

After launching more than a year ago, they refocused on the enterprise market with a new version of their product called Inc.

While Kippt’s earlier product was like a latter-day version of the social bookmarking service Delicious, their new product Inc is more competitive with Yammer or Convo.

They found that many startups were using their consumer-facing product Kippt for sharing links. Co-founder Karri Saarinen says creating a separate brand would make the product easier to market.

“There were quite many companies or teams using it for sharing, organizing and discussing content,” Saarinen said.

Read the full article in TechCrunch