Instacart (YC S12) is now not just easier, but cheaper than buying groceries from the store too

Instacart, a San Francisco-based grocery delivery service that’s taking orders and seemingly kicking butt, has already made ordering groceries online easier — now it’s making it cheaper, too.

As an addition to its multi-store selection of stuff, Instacart now offers consumer a variety of national-brand grocery items at prices much lower than what can be found in stores.

While Instacart founder Apoorva Mehta would not explain exactly where these groceries come from, he guaranteed they are cheaper. “You can just go on and compare the price yourself,” he said.

The service adds yet another value proposition to the company’s growing appeal.

Read the full article in San Francisco Business Times