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Heap, a company looking to battle the likes of Google and KissMetrics in the analytics space, has raised a seed round of $2M from some of the bigger names in the Valley.
The idea there is that if you need to analyze how well something on your site is working, you don’t have to add any new code or set up a test and wait a few days for the data to come in — you already have that data. Want to check if your users are incorrectly clicking an image expecting it to take them somewhere? Just open up Heap and check the historical data for mouse clicks on that image.