Glassmap, the YC-backed location startup launched at the beginning of the year as something of a “Find My Friends” app for Facebook users, is today introducing a new vertical for business customers. With the debut of “Glassmap Business Solutions,” as the system is being called, both brands and local brick-and-mortar retailers can take advantage of the technology Glassmap built in order to better target customers on an individualized basis.
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One example of how this could be used for retailers, comes from Glassmap’s business solution alpha testers. Some have been experimenting with a feature that could target consumers as they enter rival businesses by pushing a special offer from their own shop.