It’s not easy finding the perfect cup of coffee. There are literally thousands of independent coffee roasters around the United States, and it’s nearly impossible to find one that you’ll love. Even if you do, not many are set up to take online orders. Y Combinator-backed startup Craft Coffee has come up with a way to connect its customers with roasters and beans that they’ll love.
Craft Coffee has been around since 2011, offering up a coffee subscription service designed to help users discover new roasts from around the country. It partners with dozens of different independent roasters to source beans and deliver them to customers that would probably never have heard of them.
The subscription commerce model for coffee by itself isn’t exactly novel. But what is interesting about what Craft Coffee is that it’s used data from all its previous sales, as well as what it knows about different roasters, to create a new discovery model based on what it calls the Coffee DNA project.