Chute Commerce (YC W12) lets online stores make more money by curating user-generated photos on their product pages

Chute, a visual marketing and media-sharing platform, today launched a new product aimed at helping online retailers leverage user-generated content to help improve sales. Chute Commerce allows marketers to transform the traditional shopping experience that consumers have when viewing products online away from a static, non-engaging experience to one much more social and highly visual.

There’s no doubt that more people are doing a lot of their shopping online. In 2013, eMarketer estimated that US online retailers would bring in $259 billion in sales, a 14.8 percent increase from 2012. This percent is expected to increase at a 14 percent compound annual growth rate through 2017. But eventually, all shopping sites will become very similar, so how can consumers differentiate between buying clothing on Overstock.com, Amazon, Target, Macy’s, Neiman Marcus, or the Gap?

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