China


The Hidden Forces Behind Toutiao: China’s Content King

Toutiao, one of the flagship products of Bytedance, may be the largest app you’ve never heard of–it’s like every news feed you read, YouTube, and TechMeme in one. Without any explicit user inputs, social graph, or product purchase history to rely on, Toutiao offers a personalized, high quality-content feed for each user that is powered by machine and deep learning algorithms.

On Growing: 7 Lessons from the Story of WeChat

We partnered up with China Tech Insights, a research group within Tencent (WeChat’s parent company) to understand how WeChat drives its 889 Million monthly active users to use the app an average of 50+ minutes, and 9 to 11 separate times, per day. This post dives into the growth strategy that led to key WeChat milestones, lessons learned and gives insight into the method behind the madness as WeChat scaled from 0 to 800M+ MAUs in less than 6 years.

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