Bloomthat (YC S13) launches on-demand flowers for $35 in 90 minutes in SF, to disrupt $8B flower delivery market

OK, so there are now Ubers-for laundryhouse cleaningdog walking, and I’ve heard rumors of an Uber-for-pedicures, although I cannot confirm at this time that such a thing exists.

But, in another spin on the growing number of startups that build services on-demand, YC is graduating an Uber-for-flowers startup this summer called Bloomthat.

They promise to deliver flowers to anywhere in San Francisco in less than 90 minutes. And yes, it works.

You pick one of four bouquets or a succulent, which cost $35, submit your billing details and a destination. Voila! About 90 minutes later, a courier will show up at the desired point bearing a bouquet in a burlap sack. The photo below is of an actual bouquet of dahlias I had delivered a few days ago.

There is also a florist’s choice bouquet for $45.

So really, how big could the Uber-for-flowers market be?

Bloomthat’s co-founder Matthew Schwab says the cut flower market is $8 billion nationally and that competitors like FTD, Teleflora and 1-800 Flowers aren’t adapting quickly enough for people to order flowers on demand from their phones.

“Basically our hypothesis is if we offered a better product that’s faster, we’d get people to send flowers more often,” he said.

Read the full article on Techcrunch