“The best minds of my generation are thinking about how to make people click ads,” entrepreneur and technologist Jeff Hammerbacher once said, paraphrasing Beat poet Allen Ginsberg in a sadly truthful characterization of the modern day tech industry.

The thing is, a lot of people who work in advertising-fueled tech products have said that they’re intrigued by the possibility of working on more meaningful applications of technology, particularly in the health space. But the complicated regulatory environment surrounding such products serves as a big deterrent. “Generally, health is just so heavily regulated, it’s just a painful business to be in. It’s not necessarily how I want to spend my time,” Google co-founder Sergey Brin said in an interview earlier this year. “I think the regulatory burden in the U.S. is so high, I think it would dissuade a lot of entrepreneurs.”

A new startup called Aptible just might help make healthcare a bit more palatable for ambitious entrepreneurs. Aptible, which is in the current classes of both the Rock Health and Y Combinator startup accelerators, says it helps handle all of the things a technology company needs to become HIPAA compliant at a fraction of the cost and effort of traditional HIPAA compliance consultancies.