Ahead of Christmas, ZowPow (YC W14) Launches Plush Toy Controllers That Interact With Mobile Games

Like moths to a flame, kids gravitate toward iPad and iPhone games. But for parents that want their children to still be exposed to real-world toys, a new startup called ZowPow is offering a way that they can do both.

The company makes plush toys that can control gameplay.

One of their very first toys is a tiny plane that can control up-and-down movement for a paired game called “Tiny Plane,” which is published by EA’s Chillingo.