The Daily Muse is rebranding today to serve a wider audience. The company has expanded and is going under the name The Muse now, which includes job listings, company profiles, and a career advice publication under the old name, The Daily Muse. The Daily Muse originally targeted women in their twenties and thirties, but The Muse will now offer content for all professionals.
“As we grew, we began to notice something we didn’t expect: People we didn’t intend to find us, who we didn’t think would need or use our resources, came in droves,” the company wrote in a blog post today. “They were seeking the same thing we were: An answer to the question, “What do you want to do with your life?”
The site, founded by ex-McKinsey analysts Kathryn Minshew, Alexandra Cavoulacos and Melissa McCreery, launched in September 2011. The company was a member of the Winter 2012 Y Combinator class, and launched the visual job search product Company Muse in February 2012.
Minshew tells me that the company heard from men, professionals in their fifties and sixties who were looking to re-enter the workforce or switch careers, military service men and women looking to enter civilian careers, and others who identified with their content and asked them to open things up to a broader group.