Sponsorfied (YC S12) launches marketplace that helps big brands sponsor top events with great swag

Today, Y Combinator Summer 2012 startup Sponsorfied launches its tool that connects and manages the relationship between brands and the events or influencers they want to sponsor. See, we’re all trained to ignore ads, but get your product in our hands or enhance a real life experience for us and we won’t forget you.

Top brands like Red Bull, Task Rabbit, and popchips are the first clients in the Sponsorfied private beta now that it’s out of stealth. By sorting out the mess of sponsorship management and installing feedback loops, Sponsorfied could make sure the next event you attend has a lot more free clothes, liquor, and food. You know, more fun.

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Chute (YC W12) raises $2.7M from Salesforce (and others) to become the Twilio for media content

Chute knows you’re tired of hearing about yet another photo-sharing or photo-syncing app. So, although it dwells in the photo sphere, thankfully Chute is taking a different approach. The recent Y Combinator grad set out to become the go-to service that app developers and content producers turn to for managing and enhancing photos in their app or on their website. You can think of Chute as a Twilio for photos, or if you’re into cloud-inspired taxonomy, as an Images-as-a-Service startup.

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SmartAsset (YC S12) launches the easiest, most trustworthy way to make tough financial decisions like buying a home

SmartAsset, a startup incubated by Y Combinator, aims to help consumers make the major financial decisions in their lives.

Right now, the site is focused on homebuying — founder and CEO Michael Carvin tells me the service originated in his own experience purchasing a home. When he was trying to figure out whether buying made sense, he found that online resources were pretty lacking, with lots of advice in the form of blog posts (“Content can be helpful, but me reading about your aunt buying a home or your cousin buying a home doesn’t really help me,” Carvin says) plus financial calculators with little depth and dubious accuracy. So instead, Carvin built his own financial model to figure out how the purchase would affect his finances over time, and he realized that as long as he stayed int he home for at least a few years, buying was good move.

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Vidyard (YC S11) announces big revisions to its professional video hosting service

Professional video hosting site Vidyard has just released a big revision to the site with six new features aimed at companies and content creators.

The team has split up the 6 new features into two groups. High priority ones include the ability to A/B test video thumbnails, as well as YouTube syndication. The thumbnails idea is self-explanatory, but YouTube syndication is something worth digging into.

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As for the rest of the new features? Access codes will make sure that only the people you want to see the video will be able to. Video tagging allows for easy sorting and a Chrome Web Store app lets you easily launch your Vidyard dashboard. But what’s probably most important to me, however, is what you can see in the Vidyard analytics.

Read the full article on The Next Web

Listia (YC S09) launches a Rewards Store, grows 400% in the last 6 months

Listia, a startup that allows users to exchange free goods, is expanding its model today by taking its new Rewards Store out of beta testing.

On the Listia site, people can give away things that they don’t want or need anymore. When you give something away, you earn points on the site, which you can then redeem for the goods that offered by other users. Until now, however, what those points actually got you depended on what other users were posting, and all the goods were used (unless, for some reason, you decided to give away something brand new).

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Virool (YC S12) launches the easiest and best way for video creators to boost their virality

Virool, which is part of the current Y Combinator Summer 2012 class, has launched a self-serve platform that will let any YouTube user increase their video views through placement in Facebook and mobile apps.

Its platform works like this: On the publisher side, Virool provides an API that developers can use to hook into the platform and deliver relevant videos to their users. Video producers who want to use the system can link to their YouTube videos in Virool, providing keywords they’d like to target and relevant geographical markets they’d like to see videos appear in. They can pay as little as $10 to promote their content, which is then pushed out to Virool’s network, to appear in any number of mobile or Facebook applications.

Per Vices (YC W12) featured in Ars Technica: Could do for radio what the Apple I did for computing

In 1976, two shaggy-haired college dropouts founded a company called Apple to manufacture personal computers. The company's prospects looked so poor that the third co-founder relinquished his 10 percent stake in the company for $800 that same year. It simply wasn't clear why anyone would want the firm's Apple I computer. It was so under-powered that it couldn't perform many of the functions of mainframes and minicomputers that were already on the market. And most consumers had no interest in having a computer in their homes.

Today, of course, Apple is the world's largest company by market capitalization. What was important about the Apple I wasn't the meager capabilities of the original version, but the promise it held for rapid innovation in the coming decades.

Now, a company called Per Vices hopes to do for wireless communication what Apple did for computing. It is selling software-defined radio gear called the Phi that, like the Apple I, is likely to be of little interest to the average consumer (it was even briefly priced at the same point as the Apple I, $666.66, but has since been placed at $750). But the device, and others like it, has the potential to transform the wireless industry. This time, the revolution will depend on hackers enabled to manipulate radio signals in software.

Read the full article at Ars Technica

Filepicker.io (YC S12) brings easy file uploads and cloud services to iOS, Android and the web

Filepicker.io, a Y Combinator-backed company building tools that make it easier for developers to integrate access to cloud services within their applications, is now bringing its capabilities to mobile developers building apps on iOS and Android. With the new Filepicker.io Mobile Library, developers can quickly add integrations which let their apps connect to popular online services like Dropbox, Google Drive, Box, Facebook, Flickr, Evernote and more.

For developers, the result of using the drop-in SDK is a sped up time to market, as Filepicker eliminates the need to code these type of integrations themselves. For end users of the apps, it means an easier way to move data between their favorite cloud services, without having to first save a copy locally to their device.

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