Y Combinator alumni and line-hating mobile purchasing startup PayDragon is announcing a $1.35 million seed financing today. The round included Rustic Canyon Ventures, Ron Conway’s SV Angel, Yuri Milner, Mark Schwartz, and a follow-on investment by Y Combinator.
PayDragon is based on the premise that waiting in line to purchase items is neither good for the customer or the merchant. Rather, the startup allows merchants to offer one-click mobile ordering (including payment) and send push notifications when the item is ready for pickup. Users skip to the front of the line, receive their item, and get on with their lives. The premise is being applied solely within the restaurant space, but future options are limitless.