Over the last few years, technology has steadily worked its way into the concert-going experience. Apps make the ticket purchasing experience a simple affair, while the endless flood of social data gives promoters and bands the ability to target their marketing efforts at those most likely to enjoy their particular style.
Y Combinator batch company TicketLabs wants to make that technology affordable and accessible for smaller artists and venues. So far, most of these improvements have gone to the high end of the market — companies like Ticketmaster were able to use its lock on the space to invest in improving the experience while collecting social data through social check-ins.According to TicketLabs CEO Ian Roberts, the company put down its first lines of code on January 1 and brought in its first revenue on January 16. From there, the company expanded with the help of promoters in the Toronto area. By building for smaller players, it became obvious how to expand their product.