Luna's mattress cover is actually a combined software and hardware system that intelligently manages your bed temperature and tracks your sleep patterns. The Luna can also be integrated with other smart home devices, such as your bedroom lights and your entertainment system, to create a personalized experience centered around your sleep. Before joining YC, Luna had already garnered an impressive amount of attention from the press and the general public with an incredibly successful crowdfunding campaign that has raised nearly $1.18 million on Indiegogo.
TechCrunch's Anthony Ha reported today that Luna has also raised an additional $1.3 million from venture investors, on top of the amount it has received in crowdfunding and pre-orders. Ha wrote:
"Co-founder Matteo Franceschetti said Luna actually raised this funding before the Indiegogo campaign. So why bother with crowdfunding at all? The campaign, he said, was more about connecting with early users and getting their feedback. For example, it was through the campaign that Franceschetti realized the importance of Bluetooth connectivity and of security, so Luna is incorporating more features in that vein.
Luna isn’t disclosing its investors, aside from YC. I guess the other question is why it needs to join an incubator, since it already has funding and seems to resonate with consumers. Franceschetti said he can still benefit from the firm’s mentorship: 'They’re really helpful at cleaning up your mind when you have doubts.'"