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"Monitoring brand mentions and even sentiment on social media is all well and good, but what about seeing how social media translates into a brand’s financial value in real time?
That’s exactly what eBrandValue, a company in Y Combinator’s current batch, helps brands do, and today it’s announcing its launch.
Founded by Ayse and Tolga Akcura in 2012, eBrandValue is about telling brands how consumer sentiment in social media correlates to sales, in real time. It juxtaposes social media data about a client’s brand assets (product names, etc.) taken from data providers like Gnip and others, with financial and sales information they provide to eBrandValue. The result is a dashboard that shows metrics such as customer comments on social media, how each changes brand preference over time (or not), and how comments correlate to sales and financial value."