42 (YC W14), An Online Platform Bringing Big Data To Brick-And-Mortar Retailers, Makes Its Debut

"Y Combinator-backed online retailer platform and former TechCrunch Disrupt participant42, is today making its official debut. The company, founded only a year ago, is working to turn raw point-of-sale data into actionable insights for brick-and-mortar businesses that can help them boost their sales.

This includes details about a store’s best customers or which products are top sellers, among other things.

The data is something that retailers have access to, but may have a hard time making sense of on their own. Or they may have limited resources to do the kind of analysis that allows them to draw the insights 42′s software-based solution can provide. Retailers might try importing their own data into Excel, which can crash and cause headaches, for example. Meanwhile, their other options for this kind of analysis have traditionally been more expensive, custom software integrations."

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